In some cases, adding text or icons to your profile picture can be useful to communicate information like your location, motto, or special offers. Make sure the text or icons are legible and don't overload the image.
If you decide to change your profile picture, do so with care. Sudden and frequent changes can cause confusion among your followers. Plan changes in advance and let your followers know about the upcoming switch.
Profile pictures can be part of a broader marketing strategy. Think about how you can use your profile picture to promote your brand, promote promotions, or engage your audience.