Which can be in the form of text or video) appears before the link itself. It's a very useful tool for those browsing the web in search of knowledge, but it's something that blows our minds as marketers. After years of intentionally writing obscure and promising meta descriptions in the hope that someone would click on our link, we're suddenly providing the answer directly to the user. Aren't we in danger of losing visitors? Google's answer is clearly no, and instead Featured Snippets appear to be an extra boost to site traffic, but other sources have published conflicting searches on the matter for months.
It will certainly improve visibility on smaller Latest Mailing Database screens, and considering mobile search already surpasses desktop search globally, it's a boon to consider. If you want to be the first, the advice is the most disparity. Everyone seems to agree that giants favor something simple and clear, best placed in a separate paragraph at the beginning of an article. This structure encourages bloggers and contributors to employ a hierarchy of information in their articles, with main information at the front and arguments and insights at the end, reminiscent of the norms of traditional good writing.
This isn't the first time Google has taken a didactic approach when it comes to content quality. Even the parameters for posting an ad are quite strict about the coherence and value of the information provided. Featured Snippet confirms this trend. It will be interesting to see if, over the next few years, the imprint made by the world's most-used search engine changes the way we present information on the web. Silvia Pagano Digital Marketer, even though my first love is writing. You can find me in Milan, looking for insights into psychology, communication and marketing, taking some specific courses or hiding behind a stack of books.